Friendly stores are definitely living up to their name and focused on building relationships between suppliers and franchisees. The Friendly Stores trade show takes place annually in Johannesburg and Cape Town and every show has done exceptionally well.

This years show hosted at the Expo Centre allowed plenty interaction between suppliers and franchisees. Franchisees were tasked with a “quest” in a form of completing a puzzle, to qualify for the incentive for all stores attending the draw. The stock left over from the show was donated to charities and truly proves Friendly Stores thrive on their mission “To be the retailer of choice in the communities we serve”.

Hans de Ridder the Marketing Manager of Friendly Distribution was pleased with the show as he states “Overall the shows went off great and the value for suppliers and franchisees are superb, in bringing the two parties closer together.”