With the recent growth of the South African music industry as well as increased international interest in South Africa as a music concert venue, 5 Gum launched the product via means of a music concert activation. The event showcased local and international talent – Desmond and the Tutus and Ireland's Two Door Cinema Club. The event attracted music enthusiasts from all over Joburg, all of whom were overwhelmed with the event and venue. To see more exclusive pictures from the event as well as from the press release held in the JEC Man building visit our the JEC website. (5 Gum gallery).