Johannesburg gets its engines revved and ready for 2015 Motor Show

Sep 9, 2016 | Shows

Johannesburg gets its engines revved and ready for 2015 Motor Show

Visitors can expect greater opportunities to interact with their favourite brands and vehicle models at the 2015 Johannesburg International Motor Show scheduled to take place at the JEC on 14-25 October 2015.

This biennial event is a twelve-day comprehensive automotive exhibition and automotive lifestyle show. Running in conjunction with two additional shows, the Johannesburg Truck and Bus Show and Auto Shop, the shows collectively offer a complete representation of the motor industry, serving Sub Saharan Africa and South Africa as host country.

Following a change in how consumers purchase cars, the Johannesburg International Motor Show has evolved from being a simple information exchange to an immersive, experiential consumer engagement platform. The organisers of this event will set up a dedicated website inviting public interaction and providing the public with an opportunity to share their favourite brands and what they would like to see on show.

In addition, Ride and Drive activities will now give visitors the opportunity to experience their dream cars in action rather than simply viewing a static display. The famous 4X4 track will allow fans to test the ruggedness and capability of their favourite 4X4 vehicles and there will be numerous opportunities to meet motoring personalities as well as brand ambassadors.

“The Expo Centre is one of the most versatile facilities you will find,” explains Nico Vermeulen, Executive Director for the National Association of Automobile Manufacturers of South Africa. “However, one of the main reasons it is a recommended venue is the professionalism of the staff. From giving advice on venue choices and planning your menu with you to setting up 4X4 tracks and other structures, the experienced and hospitable staff will always ensure that your experience is memorable,” he says.

We expect 2015 to be yet another successful and exciting year at the JEC,” says Newman. “There are many international events being brought to our halls, some for the first time, and we hope that this will enhance our status as a world-class venue. Our efforts will hopefully not only solidify our reputation as a top exhibition and events venue but also go a long way to proving that Johannesburg is a world-class city,” he concludes.

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